SESSION 1: marketing journal- apoorva mehandiratta

INTRODUCTION OF LUX SOAPS:

Lux is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners
LUX  soaps is an exquisite beauty products since 1925 when Lux launched the world’s first mass market beauty bar, “made like the costliest French soap”. Since then, Lux has been associated with over 400 of the world’s most glamorous actresses from Hollywood legends like Elizabeth Taylor, Audrey Hepburn, and Grace Kelly, to Bollywood Royalties such as Aishwarya Rai and Katrina Kaif.   Lux is committed to creating indulgent skin treats women crave to provide an exceptional experience in and out of the shower.

Visit any departmental store or retail outlet, and you find its shelved stocked with Lux Beauty soaps in different variants, with attractive colours on the packaging and its permanent sign of the female model present on the package. Today, Lux is a household name when it comes to soaps and in many places (especially in rural areas), it has become a synonym for soaps. People often walk into a shop and ask for Lux, when they mean, that they wish to buy a soap.

• ·         Lux is the best-selling soap bar in the world.
• ·         1925 was the year Lux launched the world’s first mass market beauty soap, “made like the costliest French soap” 
• ·         600 million women worldwide regularly delight in the superior fragrances and luscious textures of Lux
• ·         12 Million Lux products are purchased every day of ever year
• ·         1.5 Billion times per day, a Lux product is enjoyed around the world
•  ·         400+ world famous actresses have been the face of Lux to date
• ·        100+ countries across the globe enjoy Lux as their beauty soap