Sustainable Marketing or Holistic Marketing refers to way of marketing which incorporates needs of the customer, the organization and the society in general, and a nation as a whole over a long term. Sustainable marketing covers factors such as corporate social responsibility, ecological marketing etc. An approach which leads to better relationship with consumers by directly supplying goods and services needed by them can also be termed as holistic marketing.
The holistic marketing concept is a relatively new marketing perspective that takes into account the entire organization in addition to its counterparts when determining or executing its overall marketing strategy. Holistic includes many people from suppliers, to employees, customers, shareholders, the community at large, and the environment. In order for a company to achieve success in today’s business landscape, it must take into all the complexities. Because companies can no longer solely control their brand image or marketing efforts through the traditional channels of broadcast media, direct mail, advertising, or public relations , in order to be successful the focus is going to have to shift to managing and servicing customer wants and needs, employee and stakeholder satisfaction. Today’s companies are no longer an entity who is just involved in reaping profits out of the nature of businesses they are in. Rather they have assumed important chain of nation builder’s in today’s context.
HOLISTIC MARKETING OF LUX SOAPS:
- It is focusing on health and hygiene education, women empowerment and water management.
- It is involved in education and rehabilitation of special and underprivileged children, care for destitute and HIV positive and rural management.
- HUL has also responded in case of calamities adversities and contributions through welfare measures.
- It has touched 84.6 million people in 43890 villages of 8 states. their vision is to make a billion Indians feel safe and secure.
- it provides income generation to 45000 shakti entrepreneurs in rural areas across 15 states in 100,000 villages under project shakti.
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